TRADEMARK REGISTRATION, LOGO REGISTRATION

What is Trademark Registration, Logo Registration?

A trademark can be defined as the unique identity that makes your product or service stand out from the rest. The unique identity or expression can be a logo, photograph, slogan, word, sound, smell, colour combination or graphics. Most of the businesses usually look for registration of logo or name only. If you have come up with a unique idea or logo, then the only way to protect it as your own unique identity is to patent it. A registered trademark is your business’s intellectual property or intangible asset. It acts as a protective cover of the company’s investment made in the logo or brand.
In India, trademarks are registered by the Controller General Of Patents, Designs and Trademarks, Ministry Of Industry and Commerce, Government Of India. You can register the trademark under the act named, The Trademark Act, 1999. The registration provides the right to sue against others who try to copy your trademark. Also, no one else can use a similar trademark to the one registered by another person. Once you register a trademark, you can use an ‘R’ symbol along with it, and it will be valid till 10 years from the date of registration. In case the trademark registration is nearing expiry date, you can always get it re-registered for another ten years.

Advantages of Trademark Registration, Logo Registration

1. A Great Business Opportunity- A product or service being sold under a registered trademark helps in building up trust, reliability, quality, and goodwill in the minds of customers. It offers you a unique identity when compared to other sellers especially when you sell it on online platforms like Amazon, Flipkart, etc.
2. A Legal Protection-In case you doubt that your trademark is being copied by anyone else, you can take up the issue legally and sue them if you have registered your logo, brand name or slogan.
3. Get Your Unique Identity- Customers will identify a particular product or service only with the brand. Registering a trademark ensures that competitors will not use it and hence it remains as a company’s unique asset.
4. An Asset- The trademark can be a valuable asset in case your brand creates a name and succeeds. It can be commercially contracted, sold and franchised.
5. Global Filing Of Trademark- A trademark which is registered and filed in India can also be filed in other countries outside India. Likewise, foreigners can also get a trademark registered in India.

Procedure for Trademark Registration

1. Trademark Search- .We help in your trademark search by conducting the search. We also conduct a detailed check on the trademark logo and brand name that you had selected to ensure that it is not yet registered under anybody else’s name.

2. Class Section- We help you choose the right class under which you need to register. The trademark offers you the right to sell under a particular brand name within a certain sector in the economy.

3. Preparing the Application- After we ensure that your brand name or logo is unique and can be registered, we proceed with the application by preparing the authorization letter first. This gives us the right to make the trademark registration on your behalf. After this Online filing of Trademark Application in Form TM-A Is done.

Documents Required for Trademark Registration

1. Address proof of trademark owner(Like-Driving Licence, Passport, Aadhar card, Voter Id card).

2. Firm/company Address.

3. Power of Attorney in Form TM-48.

4. Applicant’s name

5. Business type.

6. Business objectives

7. Brand/logo/slogan name

8. Registration address