PHRASE / SLOGAN COPYRIGHT

What is Phrase/ Slogan Copyright?

Slogans/expressions/taglines have indeed become an important tool in the branding and advertisement campaigns, especially in the visual media. An effective slogan/tagline/expression is memorable and impactful and make the customers feel good about what they are purchasing and foster more efficient purchasing decisions by creating distinction in consumers' minds. Such slogans/taglines/expressions used repeatedly eventually come to identify the brand and contributes to the overall brand equity.
A phrase, such as a slogan or tagline, can acquire value and play a major role in your business’s success, so it’s important to trademark any phrases you use to protect your company identity against infringement through registration. Once you do so, you’re safeguarded nationwide from any other similar business that might impede your success by using a similar phrase to sell their offerings..

Procedure for registration of a Phrase / Slogan-

1. Initial step is to conduct a search of registered marks to make sure that you actually are the first person to use this phrase for your type of business. This is done by conducting a federal, state and common law trademark search. Once you’ve established that, you’ll submit an application where the review process will begin.

2. Make an application to the Trade-mark Registry with a prescribed fee of Rs. 2500.

3. After this an examination report has to be filed within three months after the application. The purpose of it is to see whether it is conflicting with any of the registered trademarks or not.

4. As you clear off the objections, your application is then published in Indian Trade Marks Journal with an endorsement that it has been accepted.

5. Once it is published and if no objection comes within 3 months of publishing then your application is completed and you will enjoy your trademark rights for 10 long years.