MARKETING AND SALES

Marketing- Marketing as a process starts even below the production process actually starts. Marketing is about brainstorming what the product would be, how it will be positioned considering the competitive landscape, at what price point it should be brought into the market, on which all channels should the product or service be sold, which all promotional activities need to be done to ensure potential customer knows around it. A marketer needs to be creative, analytical, and foresighted to put the product or service at the right place.
Sales- Sales function is the key profit centre. Sales is all about closing the deal. In certain organizations sales might do overlapping roles, but primarily sales has to close the deals. Negotiation and persuasion are the key skills of a sales rep. Sales reps need to be good with their numbers, they need to know when the call the deal on and when to call it off and leave the table.

To ensure the firm uses its marketing and business development resources efficiently, these six tasks should be coordinated between both departments:

1. Strategy and Planning – smooth communication of firm messaging
2. Firm Messaging – a message should be developed based upon how the firm is qualified to meet the wants and needs of a clientbr
3. Content – items created by marketing, such as articles, blog posts, and webinars should be based upon information on topics that the target audience wants to learn more about
4. Hosted Events – marketing handles the coordination and promotion of the event, while business development provides personal outreach following the event
5. Speaking Opportunities – the marketer successfully pitches a partner at the firm to speak at an event, and the partner or other business developer meets prospects, hands out business cards and follows up post-event
6. Client Feedback – both marketing and business development must be aware of changes to client needs and challenges and adjust how the firm responds to these.